How do they work? These blogshops will launch collections of clothes, bags and accessories weekly, biweekly or monthly, depending on their sales. These items are usually sourced from countries like Taiwan, Bangkok and Hongkong and sold off at a higher price here. Shoppers can be informed about latest or upcoming collections by joining the mailing list. It's really crazy to know that plenty of Singaporean ladies/girls are clicking the refresh button as they await for collections to be launched at a specific time.
Some blogshops eventually earn enough to host their own domain, manufacture their own designs and open a boutique. Their brands become as well-known as those in shopping centres. Some popular examples are:
Or if the blogshop gets popular enough, certain sponsors may approach for a collaboration.
These are screenshots taken from BonitoChico website. Besides L'Oreal, they also have collaboration with Calvin Klein.
Besides these blogshops, there is a different kind of online shopping available here. They are called sprees (like shopping sprees), usually to purchase items from a certain brand that's not available in Singapore. One person will collate orders from anyone who wants to get items from that brand/website so as to purchase and ship over to Singapore altogether. The advantage of doing this is to save on shipping costs which are too much to bear for a person who just wants one or two items from there.
All communication is done through emails. Payments are usually made through internet banking and it must be paid in full before items will be mailed to you. This is the risk that an online shopper is taking. But of course, if you are purchasing from a registered brand like ASOS for example, payments can be made by Paypal or credit cards even.
Oh my! All these just made shopping much easier since "shops" are forever open now. There goes my money...
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